Just days before the annual IFA event in Berlin kicks off the folks from HTC have just announced two new smartphones to beat the news rush. Bringing the elegant style and awesome features from their popular HTC One series to the mid-range and budget market, sort of. Today we have all the details on the new HTC Desire 601 and budget-aimed Desire 300.

Above is the better of the two devices being announced today, which is the Desire 601. Following along the footsteps of previous Desire handsets, only improved in all key areas to continue with the One styling and next-gen features. Some of those include Boomsound front facing speakers, HTC Zoe camera features, Blinkfeed and more.

The Desire 601 aims to bring that premium HTC experience to the budget and mid-range crowd, and it certainly appears to be doing so. Delivering a 4.5-inch qHD 540 x 960 resolution display, and Qualcomm’s Snapdragon 400 1.4 GHz dual-core processor with 1GB of RAM. The rear features a 5 megapixel camera, no Ultrapixel, and there’s no mention of the battery size or internal storage limit. However, it offers 4G LTE, probably will have a dual-SIM variant, and we’re expecting Android 4.2.2 Jelly Bean on board complete with Sense 5.

Screen Shot 2013-09-02 at 12.10.17 PM

Then the second device announced today (above) is the entry-level low end Desire 300. We saw an unknown HTC phone last week, and now can confirm that was indeed the Desire 300. The previous specs weren’t accurate though, and HTC confirmed a few details today. Those being a 4.3-inch 480 x 800 resolution display, and a 1.0 GHz dual-core Snapdragon processor. Likely that is the Snapdragon 200, but it doesn’t specifically state. You’ll enjoy 1GB of RAM, 8GB of internal storage, and of course the same Blinkfeed and other Sense 5 UI features.

That’s all HTC had to say about the Desire 300, and as you can see from the images it doesn’t enjoy the Boomsound front facing speakers like the HTC One, or today’s newly announced Desire 601. According to HTC both devices will be available in mid to late October in select markets, and we’ll update with more details and pricing as soon as the word gets out.