The idea of ad blocking is nothing new. A number of web browsers have plugins for such action but Chrome hasn’t really made it a default feature. That may soon change as Google is said to be adding an ad-blocking option in both desktop and mobile versions. It won’t be another plugin but a new feature that can be set on default.
Nothing has been officially announced yet but this may be introduced to Chrome browser users in the coming weeks. This means you can filter out those ads that are really annoying. You see, there’s no stopping those advertisers from doing their job but you can have that option not to see whatever cheesy ads they have to offer.
Google is said to be working on this feature that will stop some types of ads from popping up. This is an interesting move because the tech giant is making a lot of money with all those Google Ads. The company may lose some revenue if this ad-blocking feature is employed. Online advertising is the lifeblood of some websites too so we’re not sure how this will help advertisers and web publishers. Ad-blocking is certainly welcome but let’s see how companies and content creators will react to this change.
VIA: WSJ
One of the biggest reasons people use adblock isn’t because “ads are annoying”, but because of the enormous amount of malware that gets distributed through ad-space that was farmed out to a third party.
When a site gets hit, they just point the finger at their ad provider. But that doesn’t help the customers that got infected. They need to actually start taking responsibility for the danger they put readers in by farming out ad-space. Instead, most have decided to brush that threat under the rug and focus on guilting readers. It would be laughable if it weren’t so knowingly indifferent to the safety of their customers.
One tactic they seem to be using to draw focus away from the safety issue is this idea that people use adblock because of “annoying” ads. And that seems to be where this new chrome feature focuses as well, so it doesn’t look like it’s going to replace adblock for the vast majority of users out there who are concerned with their security.
I don’t understand why more content providers don’t simply host their own ads.
Not only would that thwart most ad-block extensions, but it would actually protect their customers from malware as well.