The Alamo Drafthouse movie theater chain has recently been discussing Google Glass. And to get this out right from the beginning — the decision isn’t one that is going to be appreciated by many Glass users. It seems the Alamo Drafthouse CEO Tim League is worried about potential piracy issues.
League recently made the Glass ban official. On Twitter he mentioned that “Google Glass is officially banned from @drafthouse auditoriums once the lights dim for trailers.” Follow up statements from League also touched on how a Glass ban had been under discussion for “over a year.” He said they waited to make an official decision until they started seeing Glass in the theater, and “that started happening this month.”
We aren’t fans of an overall ban on Glass, especially knowing that battery life is not all that great when recording video for extended periods. But on the flip side, it seems League is taking somewhat of a fair stance with the ban. That comes by how he said Glass would not be able to be worn “once the lights dim for trailers.” Or in other words, you can still enter the theater with Glass — it is not a hard ban.
League also touched on how someone wearing Glass with prescription frames would be handled on a case by case basis. There was also some discussion about how “technology may change and this type of device may eventually become widely adopted and even replace traditional glasses.”
Basically, at the moment Glass is banned at any Alamo Drafthouse theater (while the movies are playing), but this policy could change down the line.