Much is made of Samsung’s various device offerings. New data suggests that, while diverse, Samsung’s market share is still tied up in an older smartphone. Further hammering home the point that they may not need so many devices is their tablet share, where traditional sizes prove much more successful.

 The data comes to us via Chitika, an online ad network. They analyzed tens of millions of impressions for Samsung smartphones, and broke the data out from there. The Galaxy S3 is still king, and was responsible for about 34% of the Samsung impressions on Chitika’s network. The Galaxy S4 was second with nearly 24%, but the S3 is still king by a large margin. The Note 2 still beats out the improved Note 3, and the S2 still has a respectable showing, and is close to the 8.6% share the Note 2 holds.

When it comes to tablets, Samsung follows the same concept as smartphones; diversity. The data breaks it out to screen size this time, and we see the traditional offerings are really taking the others to task for Samsung. When it comes to their 10.1 and 7-inch offerings, Chitika says they comprise nearly 94% of Samsung’s traffic. Their 8-inch tablets make a good showing, but outside of that, their other tablets only provide about 1.5% of overall traffic for Samsung.


The smartphone statistics can be explained in various ways, too. Contracts expiring, people simply not wanting newer devices, etc. Some will argue that Samsung doesn’t provide enough with new devices to compel users to upgrade. We find more interest in the tablet numbers, though. With a 12.2-inch Note Pro coming, it will be interesting to see if users want a larger device, or if it can even make a dent in these numbers.

VIA: Techno Buffalo


  1. I feel no need to leave my S3. It’s still quick. 720p screen is good enough. The S4 was evolution. If the S5 has a fantastic camera I’ll consider upgrading. Paying retail to maintain Verizon unlimited data is a major factor.

    • I`m same opinion, loving my s3 after 4.3 android update is after 1,5 year of usage finally really all the time quick & smooth, and speedy also in heavy games and “no lags at all ” 🙂 well done product, makes me feel want to buy s5 or s6, keep suprising Samsung. I think I`ll wait till 64bit Android, 4gb ram and super camera option will be included in galaxy S future product, this would be most nice upgrade and I think many people can agree with this. Battery life is area to focus on – too, I don`t need more then full hd around 5″ category 🙂

  2. My S3 is still great but imo, people are using it more because we’re all stuck on 24month contracts. The S5 is going to rumble things up soon, as I know I’ll be upgrading as soon as its out because my contract will end!


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