Earlier this week Samsung released another commercial in their ongoing attack of GALAXY S 4 TV ad spots, highlighting many key features of their new flagship smartphone. Today they’ve released yet another that continues the trend of showing impressive features, while also being pretty cute and touching too. With a father holding his baby and falling asleep, check out their ‘Quick Snooze’ ad below.

This latest commercial is just one of many from Samsung. It’s very short, sweet, loving, and to the point. Again showing that they are no longer needing to attack Apple in every ad, since in a way they’ve already won with their record setting Galaxy S III, and instead we now have commercials like this.

For those who don’t know. The GALAXY S 4 has a new eye-tracking technology that will scroll down a webpage as it recognizes your eyes are and the bottom of the page, or quickly pause and resume a video in case your eyes wander. You’ll never miss another part of your video with Samsung’s Smart Stay and Smart pause features. The video below highlights this impressive technology in a very simply way. Take a peek.

https://www.youtube.com/watch?v=39C9xhGPd4w

Instead of crazy commercials this actually shows a simple feature that can enhance the users daily activities, even if you’re falling asleep when you should be watching the baby. A cute baby might I add. Samsung’s aiming for our hearts with these commercials, and it’s sort of working. I immediately went awww when I saw it, then decided to turn the feature back on with my own device. Sadly it doesn’t work quite as good as advertised, but in their own dedicated video app it’s rather quick.

Do you use any of the eye tracking features on the GALAXY S 4? If smart pause worked that fast on YouTube I’d be happy.

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