While Fossil is still on a roll after unveiling its Fossil Q line of fashionable wearables last fall, they are building on their momentum by announcing several new products and enhancements at the ongoing CES 2016 in Las Vegas. This includes the latest addition to the line (the non-display Q54 Pilot), new accessories for the already existing wearables, and a software update for the Fossil Q companion app. They also made a commitment to launch more than 100 connected devices this year, signaling their intent to become a big player in the market.

The Q54 Pilot is the newest member of the Fossil Q family, after the introduction of the Q Founder (display) and the Q Grant (non-display). This new smartwatch, inspired by vintage aviation design but with Intel Innovation connectivity belongs to the latter category as well. Using the classic Pilot 54 case and chronograph movement of the brand, it also allows you to receive color-coded or buzz notifications using the LED component of the device. It will be available in early spring and will retail for $175-$215.

Meanwhile, their Q Dreamer activity tracker, which was introduced last fall as well, gets two new styles to make it even more fashionable: the tortoiseshell and the shimmer horn. And speaking of design, Fossil also introduced a whole new bunch of new strap colors and materials that you can use to make your Fossil Q wearables even more customized and personal. This includes seaglass, blush, grey, and navy. The Fossil Q app is also receiving its first software update which includes enhanced activity reporting, new vibration patterns (steady, echo, rapid), more app support and more languages.

According to Greg McKelvey, chief strategy and digital officer, Fossil Group, they are committed to launching more than 100 connected devices for 2016 alone. This will include activity trackers and smartwatches, not just for the Fossil brand but for their other acquisitions as well, including wearable tech brand Misfit.

SOURCE: Fossil (1), (2)