If you feel like this is a bit too intrusive, then you can use the opt-out provision found in your account settings and tap out of the “Allow Evernote to use my data to improve my experience” option. For Evernote Business accounts, the admin has to do it and the whole group will be out as well. Evernote gives you a warning of course that if you opt-out, you will not be able to “get the most out of your Evernote experience.”
While the company promises the utmost discretion and that only selected employees will be able to view your data for machine learning purposes, there is still some part of us that is uneasy with giving companies access to our personal notes and information. There will be some fallout from this, but let’s see if this will affect Evernote’s user base significantly.