Differentiation is, without a doubt, a key weapon in battling it out in a mobile device market that is almost bursting at the seams. And no where is this probably more evident than in China, where such devices are a dime a dozen. But if one can’t compete based on features on the device itself, one can always do what Coolpad is doing and launch a set of accessories to go along with its new Magview 4 smartphone.
Not that the Coolpad Magview 4 has anything to be embarrassed about. It probably holds the distinction of being one of the very few smartphones powered by an NVIDIA Tegra 4 processor, a chip that is usually used on tablets instead of phones. It comes with 2 GB of RAM and 16 GB of internal storage, a 13 megapixel rear camera with an f/2.0 aperture, a 3000 mAh battery, a 5.9-inch display, and Android 4.2 with Coolpad’s own CoolLife UI 5.0 interface on top. Except for the CPU, sounds just about normal for something marketed as a premium smartphone.
But Coolpad was apparently not content with just the smartphone features alone. The Chinese company also announced some accessories to go along with it. The CoolHub functions as a Bluetooth speaker and a microSD card reader. The CoolHub 2 features similar hardware but throws in a few sensors and a pedometer into the mix. Both pocketable devices come with their own batteries and can be paired with using NFC. Coolpad has also jumped on the smartwatch bandwagon with its cWatch C1 waterproof smartwatch. While not as advanced as the Samsung Galaxy Gear, the device, which has a 1.2-inch 120×120 resolution display, can alert the user for calendar appointments, calls, and messages.
The Coolpad Magview 4 will be available in China starting October for a price of $650, although no price has been given yet for the accessories, which will be sold separately.