Giving budget-conscious buyers something new to look at, BLU Products is launching the latest member of its Life smartphone series. The BLU Life 8 sports hardware you’d expect from budget devices, but its fancy color options might make people take a second look.

The BLU Life 8 isn’t going to run circles around most high-end smartphones, but it can probably still hold out on its own for most tasks you put it to. The processor is an 1.7 GHz octa-core MT6592 from MediaTek with 1 GB of RAM. Internal storage is capped at 8 GB, fortunately expandable up to 64 GB with a microSD card. It has your usual mixture of connectivity options, such as micro USB, Bluetooth 4.0, and 802.11a/b/g/n/ac WiFi.

The 5-inch IPS display isn’t exactly the highest, but sports just enough pixels at 1080×720 for 720p viewing. The camera at the back is marked at 8 megapixels, while the one in front is 2 megapixels. The smartphone features support for using two SIM cards simultaneously. Not exactly a special feature but more of a special misfeature, the device 2,000 mAh battery is, unfortunately, not removable.

BLU Products BLU LIFE 8

But the BLU Life 8’s most outstanding, and most obvious, feature would be the three color options available, Neon Orange, Neon Pink and Neon Yellow, in addition to the non-neon Ceramic White, which you don’t see everyday. That the smartphone comes unlocked is definitely a plus as well. The Life 8 is now available for purchase from Amazon for $199. BLU notes that though the device only comes with Android 4.2 out of the box, an Android 4.4 update will be made available some time this month.