Some new ad campaign material has surfaced showing the folks from AT&T throwing a few hard left hooks and punches to T-Mobile. It wasn’t very long ago that these two nationwide carriers were being all friendly, as they tried to get a deal done and merge. Sadly now that the merger won’t ever be happening AT&T is looking for a fight and has something to prove.
We know all the carriers do it. Verizon’s can you hear me now campaign ran forever and people still say that to this day. However, this seems like a direct punch and pretty low blow aimed right at T-Mobile. AT&T put up some money and took out more than just an ad, but actual full-page ads in NYT, Wall Street Journal, USA Today and more showing us “the truth about T-Mobile’s network.”
The image above is the suggested material, then a picture of the ad itself right out of a local newspaper. AT&T goes for the throat and clearly mentions all the dropped calls and slow speeds. Claiming T-Mobile has twice the number of dropped calls, and twice the number of outright failed calls too. I’m not sure about you guys but I don’t remember the last time my T-Mobile smartphone actually just didn’t work at all and completely failed. That doesn’t seem to be an issue here in Vegas.
Then AT&T goes after their HSPA+ data speeds. We all know AT&T is slowly but surely increasing their 4G LTE rollout, and T-Mobile hasn’t even launched theirs yet. However it is still quite fast in many regions. AT&T doesn’t care because they claim to be over 50% faster than little ol T-Mobile. We wouldn’t expect anything less from US carriers these days, it’s just a bit funny to see such direct calling out after being best of friends not but a few months ago. We’re not here to call names, but what carrier do you have and how does it work for you?