Apple exec Phil Schiller has once again gone on the offensive in terms of Android. We saw the out of the ordinary tweet from him back on March 7. With that message he telling people to “be safe out there” and while those four words alone could have meant anything — he also linked to an F-Secure report that touched on Android and malware.
Basically, he was sending that message to Android users. We noted at the time that it was out of the ordinary for Schiller to post such comments. But also that it was uncommon for him to use Twitter with his previous message coming way back in December 2012. Needless to say, we put that snide comment behind us and went about our way. That is, until today.
It seems Schiller has once again gone on the attack against Android. This time the comments came by way of a Wall Street Journal interview in which he spoke about how “Android is often given as a free replacement for a feature phone.” Other topics that came up touched on fragmentation and about how Android devices can suffer because the hardware and software come from different parties. Of course, that is a play on the bit about how the iPhone hardware and the iOS software is all made by one party — Apple.
Schiller also mentioned that “when you take an Android device out of the box, you have to sign up to nine accounts with different vendors to get the experience iOS comes with.” Speaking personally, I have yet to see that issue. Granted, there are plenty of third party apps you can use that would require a sign-in, but none are necessarily required. Bottom line here, Schiller has once again attacked Android.
On the flip side though, while Schiller may be taking this time to do some Android bashing, analysts are telling a different story. One in particular, Van Baker, an analyst at Gartner has said that he believes that “Google’s iterative improvements on Android have made it a much stronger competitor to Apple than it was years ago” and that “there’s going to be an incredible amount of pressure on Apple once the Galaxy S4 is out.”