Statistics show that 73% of Android users are male, whereas on the iPhone, iPod Touch, and webOS platforms, there is far less skew on either side.  The conclusions come from analytics firm Admob’s January report, which also includes several other studies .

Even though there’s a galore of Android-based handsets that theoretically can cater to any niche, from gen-Yers like myself, to gen-Xers like the parents, there’s another reason besides that Android simply holds more tech appeal, more hands-on opportunity as opposed to the iPhone or Palm Pre.  It lies in Android’s marketing approach, which in short, has been skewed towards men.  For those who haven’t yet seen any of the out of the ordinary Motorola Droid commercials, there are two clips attached for perusal.  As most readers probably know, they feature industrial machinery, rockets, robots, stealth bombers, and various other high-tech paraphernalia that simply don’t express the elegance of an iPhone commercial, or the Palm Pre Plus, which is in fact advertised for moms.


As I said before, Android is generally speaking, more of a enthusiast platform compared to the iPhone or webOS, and readers may think that on that alone, men are more likely to select Android.  It’s true, but we need take note of the marketing aspect.  To marketers, it appears that you’ve successfully drawn men to your Android handsets, by neglecting on purpose what appeals to women in your testosterone-driven commercials.


[Admob PDF]



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