Google is believed to be working on an e-newsstand for Android devices, aiming to offer consistent e-magazine and newspaper content across smartphones, tablets and other form-factors and in the process further take on Apple’s iTunes store. According to the WSJ‘s sources, Google is in talks with Time Warner, Condé Nast and Hearst about the so-far unnamed project, promising them more favorable revenue share agreements than Apple’s 70/30 split, and greater access to user data.

That data would allow publishers to better tailor subscription packages, advertising and marketing promotions, and has been a key reservation about Apple’s digital magazine strategy.

[via SlashGear]