There’s a brand new study out right this very moment done up by Yankee Group and Skyhook which has found Apple users downloading paid apps on the average six times more than their Android counterparts. This same study, as published today, found that users in the USA downloaded approximately 40 apps a year per user, and that Android developers made and continue to make “much less” money from the sales of paid apps than their Apple iOS developer friends. A further study done on 75 Android developers showed “rampant piracy” of Android apps to be the reason why there’s a gap between the two camps.
Skyhook and Yankee Group have found several points that would lead any onlooker to see clearly that Google may not be doing their job as far as keeping the Android Market landscape goes – piracy being a problem we’ve covered here on Android Community more than once, of course. What they’ve actually found is the following: of the 75 Android developers questioned, 27 percent saw piracy as a “huge problem while another 26 percent have seen piracy as “somewhat of a problem”.
When questioned as far as how they feel about Google’s involvement, fifty-three percent said that Google is “too lax” on its Android Market policies. One third of these developers questioned said that piracy has cost them “in excess of $10,000 in revenue”. This same group had thirty-two percent saying piracy “increases their support costs” and another quarter said they “see increased server costs due to heavy loads imposed by pirated copies”.
Yankee Group director of research Carl Howe, also the author of a report by the name of “Android Piracy: How Republished Apps Steal Revenue and Increase Costs”, noted the following on the situation:
“With five other major mobile OSs competing for consumer dollars, Google can’t afford to simply let pirates kill app developers’ businesses. They need to foster some law and order or developers will flee to other platforms and Android will lose customers.” – Howe
Are you an Android developer? Let us know what you think!