Amazon may still be lacking in a few perks when it comes to Android users being able to take full advantage of Prime, but it seems to reason that many are able to look past those shortcomings. For those who may be wondering, we are referring to the lack of a way to watch Prime streaming video. Moving on, it seems Amazon has made the once-rumored price increase official.

The new annual rate for Amazon Prime will be going to $99. Current Prime members will ride out any remaining time they have before they see a price increase. As you’ll notice from the full copy of the email sitting below, we happened to get lucky and renewed in January, which simply means our price increase will not go into effect until January 25, 2015.

Needless to say, that date will vary so you’ll want to check your renewal date. To justify the price increase, Amazon has reminder users about how costs have increased, and about how the items available for two-day shipping have grown from 1 million to 20 million. Not to mention the TV and movie streaming with Prime Instant Video, and the Kindle Owners’ Lending Library.

It was also made clear how the annual price of Prime has remained the same for nine years. With that in mind, Amazon seems intent on justifying the price increase, and while we suspect some will take issue — we are going to go out on a limb and mention how this still seems like a solid deal, even at $99 per year.

Dear Robert J Nelson,

We are writing to provide you advance notice that the price of your Prime membership will be increasing. The annual rate will be $99 when your membership renews on January 25, 2015.

Even as fuel and transportation costs have increased, the price of Prime has remained the same for nine years. Since 2005, the number of items eligible for unlimited free Two-Day Shipping has grown from one million to over 20 million. We also added unlimited access to over 40,000 movies and TV episodes with Prime Instant Video and a selection of over 500,000 books to borrow from the Kindle Owners’ Lending Library.

For more information about your Prime membership, visit our Prime membership page.


The Amazon Prime Team