We bring you an interesting report this morning regarding ads in the mobile space. According to a survey compiled by Pontiflex and Harris Interactive, nearly half of all ad clicks are being pegged as “accidental.”
If you have ever played a mobile game or used an application, you can definitely relate to this. Their survey revealed that 47% of all the 4000 users surveyed admitted their ad clicks were mistakes. In the younger demographic, 18-34, a staggering 61% of users admitted that they were indeed mistakes.
Now we all can relate to accidentally tapping an advertisement only to be shot out of the currently running application, but we put up with them because that’s the only way we can get these great applications for free of initial charge.
Do you think about 50-percent of ad clicks being accidental is spot on?