Expect to see and hear T-Mobile become more aggressive in marketing and in luring new customers as it is now focusing its attention on Verizon. This is after targeting AT&T the past couple of years and the mobile carrier is more than ready to take on the Big Red. These three major carriers are already on top but looks like the competition will even be tighter.
T-Mobile has explicitly said in its “Never Settle” promo that Verizon customers can get a free 2-week trial on T-Mobile. For those two weeks, Verizon users must turn over their number to T-Mobile to avail of the offer. It’s up to the Verizon customer to return the phone or keep it as long as his old Verizon account is terminated.
T-Mobile is even willing to pay early termination fees up to $650 if customer decides to finally leave Verizon. That seems generous of T-Mobile but company is only determined to get more customers.
T-Mobile CEO John Legere was serious when he said the network would hit back at Verizon. Legere proudly said:
“T-Mobile’s 4G LTE network is the nation’s fastest. Not faster for the price … just faster, period. With T-Mobile, you don’t have to settle for trickery, gimmicks and carrier BS the way you do with Verizon. I’m so confident in our kick-ass network experience that we’re footing the bill so Verizon customers can give T-Mobile a try.”
T-Mobile agrees with Verizon saying “never settle” as long as the person will never settle for the following: for limited data, for two-year service contracts, for overages, for a slower LTE network, for no Wi-Fi calling, for waiting to upgrade, for waiting to much, for losing unused data, for being trapped by ETFS, for overcharging overseas, for hidden fees, and for more gimmicks. In other words, #neversettle for Verizon and that’s what T-Mobile is trying to tell us. And oh, this one is very much different from OnePlus’ Never Settle campaign.
That’s pretty straightforward but that’s marketing. I’m not sure how this aggressiveness will do for T-Mobile but Verizon should now do something on their end. Free two-week trial starts on May 13 and sign up will end on May 31.
https://www.youtube.com/watch?v=RvQhMIyksHQ
VIA: re/code
