Huawei partners with Leica to reinvent mobile photography

February 26, 2016

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The Mobile World Congress may be over soon but expect more companies to showcase new products and services. Even if some of them didn’t make it to the floor show in Barcelona, brands can still launch and make important announcements like these two big names in their respective industries: Huawei and Leica. We’re curious to know what the first project of the two companies will be especially since we’re talking about mobile photography.

Huawei and Leica just announced their strategic partnership with the goal of bringing together their principles in engineering and craftsmanship to deliver a product that will hopefully reinvent the current state of smartphone photography. These brands are very popular today and their coming together is a big deal.

Huawei is currently the top Chinese phone maker while Leica is known for its high-end and excellent cameras. Leica cameras are known to be expensive but that’s because of their premium quality. Professional photographers trust Leica to show off the best of German engineering.

Huawei Consumer BG’s CEO Richard Yu describes Leica as “a class of its own in its sector”. Yu said, “Leica is a legend in the world of photography; we believe no other manufacturer has revolutionised the industry as much as them. We, Huawei, take the utmost pride in exceptional quality and Leica is in a class of its own in its sector."

No specific product has been announced yet but this partnership is expected to result to services and products with “uncompromising quality”. As Leica Camera’s CEO Oliver Kaltner said, “The technology partnership with Huawei offers Leica Camera an excellent opportunity to introduce its proven optical expertise into a new product segment and to unlock exciting business areas in the field of mobile devices”.

So a Leica camera on a Huawei smartphone? Too cool. Now, when will ever see its light of day?

SOURCE: Huawei and Leica


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