HTC are tipped to be readying an App Store of their own, which would offer ebooks and applications according to the Financial Times‘ sources. According to a person with knowledge of the situation, HTC is apparently hiring content editors for an online store; that team will begin with a small number of Taiwan-based staff, but is expected to grow to around 100 people spread around the world.

HTC will only say that the company is “growing very fast” and that it is “hiring for a variety of positions including marketers, developers, technical writers and many others. We are always exploring new areas we can add value to our customers but we can’t comment on our future plans.” The latest version of HTC Sense, as on the Desire HD and Desire Z, includes the HTC Hub, a download-style store with various wallpapers, themes, ringtones and other content.

[via Recombu]