Google claims second spot in most valuable brands of 2013

September 29, 2013
11

Perhaps unsurprisingly, Google has moved up the ranks to land second place in this year's compilation of most valuable brands. The search and technology giant is just one step below Apple which has bagged the top spot in the list.

Every year since 2000, brand consulting company Interbrand has been compiling a list of the 100 most valuable brands for the year. For the first time since it was started, soft drink maker Coca-Cola was not at the very top. That crown now belongs to Apple, who has risen from 8th place in 2011 to second place last year, and finally to first place.

Further knocking it down a notch is Google, who has claimed second place after rising from the fourth spot in 2012. While this leaves Coca-Cola at third, it holds the distinction of being the only beverage company in the top 5, which is largely dominated by technology companies. In terms of the top 10 brands, it is joined by McDonald's, who is at 7th, as the only companies in the food and beverage sector.

IBM, who once held the third spot last year, now takes Google's place at fourth. Surprisingly, Microsoft has managed to secure the same fifth place in both years, same as GE in sixth place. Intel has fallen from 8th to 9th, while Samsung has taken its place, rising from 9th to 8th. Toyota bags the 10th place again this year, with rivals Mercedes-Benz and BMW not far behind, also at the same spots as in 2012.

SOURCE: Interbrand, New York Times


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  • Brian Utne

    McDonalds>Samsung? O_O;……………….MERICA

    • Peter Blanco

      Indeed, ‘Merica.

      • Brian Utne

        Lol. It’s so sad how a corporation that sells such shit food can get up so high on the pedestal..:-/

      • Peter Blanco

        I used to work there back when I was 14, you don’t even know the half of it!

      • Brian Utne

        Don’t think I’d want to! Lol. I haven’t eaten there in FOREVER. I probably wouldn’t even buy a soda from them lol.

  • Guest

    if you’re a rotten company, then you get the top….see how rotten Apple did that:

    “Apple played ‘central role’ in ebook price-fixing conspiracy”
    “Apple censoring iCloud emails and attachments!”
    “Apple iOS Apps Leak More Personal Info Than Android”.
    “iPhones most vulnerable among smartphones”
    “40% of iOS popular apps invade your privacy without any permission”

    http://bit (dot) ly/17CPlOn

    • Alec Smith

      Here we have an example of a sore loser.

      • Peter Blanco

        No, here we see an example of someone telling the truth and an ifan being butt hurt. No company is innocent, Google included, but Apple is so much more of a “rotten” company than people think. You can look at this from any perspective, it’s just facts. Sorry friend.

      • anywherehome

        or a sore fun with facts? :)

  • companyemails

    Damn 8 of the top ten brands are technology companies (yes I’ counting Toyota as a Tech company). Damn!

  • mikegonzalez2k

    I wanted to predict when exactly Google and Apple will be tied for brand value so I worked out the math based on current trends…

    Let’s assume the trendlines stay the same.
    Apple grows by 28% each year
    Google grows by 34%.

    Given the initial values for the current year (2013)
    Apple = 98316
    Google = 93291

    Since the percentage is compounded every year, we use a standard equation.

    Apple: (98316) * 1.28^x
    Google: (93291) * 1.34^x

    Each year these graphs will calculate the new value by taking the percentage increase from the previous year.

    For example
    At n=0 they start with their initial values
    At n=1 they get compounded by 1 year of increase
    At n=2 etc

    (98316) (1.28) (1.28) …

    We can now graph these functions and find the y-intercept.
    If
    we set their y-values equal to each other we can find the point of
    intersection.
    You can also use a TI Calculator to quickly compute the intersection

    They intersect at
    x= 1.1452449711
    y = 130438

    Thus in approximately 1.14 years, about 14 months(14% of 12 is about 2 months) , Google and Apple will be tied for brand value.

    The cool part is, if Google continues a higher positive trend each year, then after that point in 2014 Google WILL surpass Apple in brand value.