In the UK, Apple is taking their fight with Samsung to print. Various publications have cheeky ads paid for by Apple, in which they encourage Samsung to steal at least one of their concepts. Given their recent success in various lawsuits, and the timing of the ads, it’s an interesting challenge to the South Korean tech giant.
Apple has recently made drastic improvements to their energy consumption, building green energy inititatives. Their upcoming campus 2.0 is also environmentally conscious, with solar panels galore and promises of 100% energy efficient operation. In that vein, Apple has prodded Smasung into following suit, saying in ads “some ideas we want every company to copy.” Ouch.
Apple goes on to say they “eagerly await the day when every product is made without the harmful toxins we have removed from ours”, which is only a slight (sarcasm, of course) shot at Samsung. Apple has also released a video touting their new solar farm in Northwest Nevada, which uses next generation panels to harness the sun’s energy.
Apple stores across the world will turn their Apple logo green for today, and employees will wear green tees in honor of earth day. Not lost on us is that the ad has been sent to print rather than online. We’re not sure we know of a prinitng press that runs on clean energy or has zero emissions.