Apple may be looking to bring iTunes to Android. According to a new report from Billboard, Apple is looking for ways to drive more revenue as sales of media slump. The Cupertino company is also looking to create a music service to rival the likes of Pandora and Spotify, according to the same report.
Apple is also reportedly considering spinning iTunes radio away from iTunes, and into its own app. That service would likely be the Spotify-esque service we’re hearing about, which quite honestly needs a bit of work. The winning strategy for streaming seems to be access to a library in its entirety, not fed via radio station. All Access from the Play Store accomplishes that nicely.
Apple could also be offering incentives to music labels for early release of albums on iTunes. The strategy is believed to be for iTunes to get a record a week ahead of CD launches, with sales of singles not available via iTunes until the CD hits stores. That, again, seems a band-aid solution.
The iTunes library is the gold standard, and one we’d welcome on Android — unless it was in the form of radio. If we’re getting an iTunes radio station, it’s not nearly as appealing a subscription model as an all-access offering. While there are no difinitive plans for iTunes on Android, it’s said to be an attractive model for executives at various labels. More exposure means more revenue — for both Apple and music labels.
The Play Store is available on iOS devices, with the lone caveat being that you can’t purchase music on the Apple devices. You have to go a website or use an Android device to buy a track or album, but that's a small concession. It also doesn’t matter much for All Access subscribers, which is the play we’d like to see Apple make on Android.