All-New NOOK is an Android E Ink Pearl Machine [BONUS: B-Roll Video]

May 24, 2011
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Well would you look at that, the newest version of the NOOK is also an Android device. The NOOKcolor was and is an Android device, sure, but once you've got it hacked it's quite obvious and beyond the form factor, it's anyone's tablet, right? This new NOOK appears to be upgrading their previous model E Ink specific NOOK without color, able to read books galore and costing a mere $139, but what do you know? It's running Android 2.1 Eclair! This device is available immediately and ships "on or about" June 10.

This device also packs a few more punches such as "two months on a single charge" and ultra-light weight and compact sizing. The screen is fully touch and offers "80 percent less flashing" than any other eReader (less nudity, hooray!) This new device which they're calling the "All-New NOOK" we expect they'll eventually just call the NOOK - it's got a 6-inch screen, runs with Wifi-only, and will continue to claim what Barnes & Noble holds is 25 percent of the digital book market.

All-New NOOK Tour

360 View

B-Roll Video

I must remind you here that it's only been a little over a year since the original NOOK was released, and only a few months since the NOOKcolor was released. Now they've sort of combined the two - SORT OF - by taking the original NOOK, changing its size and allowing the entire screen to be touched light it ought to be touched. This newest edition weighs in at 7.48 ounces (212 grams), and sized at .5 inches high by 5 inches wide by 0.47 inches deep. Thin enough and small enough for you? We can't wait to see how they've made full use of the Android ecosystem and if we're going to be able to get past the surface asap!

Barnes & Noble Introduces The All-New NOOK™,

The Simple Touch Reader™

Best Battery Life Ever – Up to an Incredible Two Months on a Single Charge

Ultra-Light and Compact for Optimal Portability, Lighter than a Paperback

Full Touchscreen with E Ink® Pearl Display Technology for Reading Anywhere

Optimized Display Performance Offers 80 Percent Less Flashing

than Any Other eReader for the Most Immersive Reading Experience

The Most Intuitive, Easy-to-Use eReader for Everyone

Barnes & Noble Expert Recommendations,

Plus the Most Social Reading Experience with NOOK Friends™

Pre-Order for $139 in Time for Father’s Day and Summer Reading

New York, New York – May 24, 2011 – Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, today expanded its bestselling digital reading offering with the All-New NOOK, The Simple Touch Reader. With a full touchscreen, NOOK™ features record-setting, extra-long battery life on the easiest-to-use, ultra-light, portable 6-inch eReader with the most-advanced E Ink Pearl display, and the world’s largest bookstore available by Wi-Fi®. Now available for pre-order at www.nook.com and at Barnes & Noble stores for just $139, NOOK will begin shipping on or about June 10. Barnes & Noble adds the All-New NOOK, a significant leap forward in the dedicated eReader category, to a product line that includes the bestselling NOOK Color™, the only Reader’s Tablet™. Based on the success of the NOOK product line, combined with focus on the absolute best reading experience, Barnes & Noble now claims more than 25 percent of the digital book market – just 18 months after launching NOOK 1st Edition™.

Barnes & Noble has always recognized the simplicity and ease that the element of touch brings to its NOOK product line, and the All-New NOOK is no exception. With a simple tap to the 6-inch touchscreen, it’s intuitive and easy to navigate, shop and read. Customers can look up words, highlight passages, adjust the font size and style or search by typing on the responsive on-screen keyboard that appears only when a customer needs it. The paper-like E Ink display features crisp, clear text that’s great for reading anywhere, even in bright sunlight. The no-glare display offers 50 percent more contrast than NOOK 1st Edition.

At only 7.48 ounces (212 grams), the artfully designed All-New NOOK is lightweight and thin – 35 percent lighter and 15 percent thinner than NOOK Wi-Fi 1st Edition™. Lighter than a paperback, NOOK’s sleek but durable, compact design (6.5 inches high by 5 inches wide by 0.47 inches deep) makes it easy to fit in a jacket, pocket, purse or backpack, holding up to 1,000 digital books and more personal content using the expandable memory slot. Its ergonomic, contoured design with a soft-touch back makes it easy and comfortable to read, even with just one hand, and for extended periods of time. And thanks to best-in-class battery life, read for up to 2 months on a single charge with Wi-Fi off – that’s twice as long as the other leading eReader available.

Barnes & Noble’s use of the latest-generation E Ink screen and proprietary technology offers unmatched performance on the All-New NOOK, delivering a seamless and immersive reading experience. NOOK offers 80 percent less flashing than other eReaders – whether turning pages, browsing for books or scrolling through your library. Page turns are lightning fast, using the touchscreen or well-placed side buttons, and with the new Fast Page™ feature, just press and hold a side button to quickly scan through content and skip right to the desired section.

“We set out to design the easiest-to-use, most optimized, dedicated reading device ever created and accomplished it with the All-New NOOK,” said William Lynch, Chief Executive Officer of Barnes & Noble. “Touch makes it simple to use, and the beautifully compact design makes it the most portable eReader in its class. Add to that an unmatched battery life, the most advanced paper-like touch display on the market and wireless access to the world’s largest digital bookstore, and we believe that for readers of all ages, the All-New NOOK is the best eReader on the market, and a great value at $139.”

The World’s Largest Bookstore in Your Pocket

With the All-New NOOK, customers can enjoy a wide variety of digital content, all at their fingertips. Shop for everything from new releases and current bestsellers to classics and more, all in a single search. The NOOK Bookstore™ offers one of the most expansive digital catalogs of more than two million books, magazines and newspapers. Enjoy helpful recommendations from Barnes & Noble’s experts, personalized based on customers’ favored authors and genres, to decide what to read next. Have more than 80 popular national and local market newspapers and magazines from the NOOK Newsstand™ automatically delivered to NOOK the moment they’re released, including The Wall Street Journal, The New York Times and USA TODAY, as well as Forbes, Reader’s Digest, Discover, Fast Company and New York magazine. All periodicals are available for subscription with a 14-day free trial or via single copies.

Most NOOK Books™ are $9.99 or less, including most of The New York Times Bestsellers, plus there’s over a million free classics. Enjoy more than 100,000 titles from independent publishers and self-publishing authors using Barnes & Noble’s PubIt!™ digital publishing platform. Young readers will find more than 12,000 NOOK Kids™ chapter books in Barnes & Noble’s world’s largest collection of digital children’s content. Sample NOOK Book titles for free and download all content wirelessly over a Wi-Fi connection in just seconds.

When customers visit Barnes & Noble stores with their All-New NOOK, the shopping and reading experience gets even better. Connect to free and fast Wi-Fi and browse complete NOOK Books for free through the company’s innovative Read In Store™ program and get exclusive content and special promotions through the More In Store™ program. NOOK customers receive access at more than 24,000 AT&T Wi-Fi hotspots, as well as other personal and public hotspots to browse, buy and download new content wirelessly.

Get Social with NOOK Friends

Another way NOOK customers can learn more about great books is through NOOK Friends, an exciting social experience previously available only to NOOK Color customers. From the home page, customers can see book recommendations from friends. See what your friends have posted about their current read, swap recommendations, share reading status, favorite quotes, and much more. Through Twitter® and Facebook® integrations, right from their current book, customers can tweet the title they’re reading, post on their Facebook wall and see what their NOOK Friends “like” on Facebook. With Barnes & Noble’s exclusive LendMe® technology, you can also lend eligible books to your friends at no cost for 14 days, and see and request to borrow friends’ LendMe books.

And coming in the next few weeks, Barnes & Noble will offer a new custom website, mynook.com, where customers can get recommendations from Barnes & Noble expert booksellers and NOOK Friends, access their NOOK Library™, and manage their device.

Read Your Way

Customers can customize their All-New NOOK and reading experience to their liking. Choose from 7 font sizes and 6 font styles. NOOK owners can personalize their device with one of Barnes & Noble’s screen savers or transfer personal photos (JPG, PNG, BMP and GIF) to make NOOK their own, and choose from a complete line of exclusive, new NOOK accessories (www.nook.com/accessories) to show their style wherever they go. They can also create personalized My Shelves to organize their NOOK Library and group reading content similar to their bookcase.

Read Everywhere

A customer’s entire NOOK Library follows them wherever they go. They can also easily transfer personal EPUB and PDF files to their All-New NOOK device to read documents on the go using the 2GB internal memory or a microSD™ card. Since the All-New NOOK is built on Android™ Operating System 2.1 and uses Adobe technology, device owners can also borrow digital books from their local library, a feature Barnes & Noble has always offered to NOOK device customers. Customers can also read seamlessly, accessing their NOOK Library and sync the last page read across their NOOK devices and their favorite mobile and computing devices using Barnes & Noble’s free line of eReading software (www.bn.com/freenookapps).

Availability

The All-New NOOK can be pre-ordered for $139 today and is expected to begin shipping on or about June 10, making it the perfect gift for dads and grads, and a great addition for every book lover’s summer reading wish list. Experience the All-New NOOK at www.nook.com or at the NOOK Boutiques™ and displays in one of Barnes & Noble’s more than 700 bookstores. With The Barnes & Noble Promise™, the company offers unmatched customer support in neighborhood Barnes & Noble bookstores, as more than 40,000 booksellers across the country are ready to assist customers with setting up their NOOKs or choosing their next great read. The company also continues to provide award-winning customer service support via phone and email. The All-New NOOK will also be available beginning next month at Best Buy, Walmart, Staples and Books-A-Million, along with NOOK Color.


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  • http://pulse.yahoo.com/_YC54QAFTKKZWODCGBWYBP3MSRA PinkPanter

    Looks great! My big question, is Android fully functioning? Can I use this device to read my email, surf a few we-pages, handle my calendar and todo lists? Or are all those functions just not possible. It would be an added feature for me.

  • James Cooke

    Yes it will be very interesting if you can access other apps. In particular this would make it a great competitor to the kindle so long as you can download the android kindle app, as well as other ebook apps e.g. coolreader (my favourite due to its configurability).

    Being able to read email and web pages would be great on an e-ink screen, I’d like a Kindle but am put off by the closed OS and filetypes requiring conversion etc.