Acer has revealed its challenge to the Nexus 7, though it appears the new Iconia A110 can’t quite take on the Google slate on price. The $229.99 Jelly Bean tablet has a 7-inch 1024 x 600 display, and runs NVIDIA’s Tegra 3 chipset with 1GB of RAM and 8GB of storage.

There’s a microSD card slot, 2-megapixel front camera (though no rear camera), WiFi, and Bluetooth 3.0, along with a microUSB port and Micro HDMI. No cellular option, and the display doesn’t reach the number of pixels as on the Nexus 7, never mind the higher-res B&N NOOK HD.

Still, you do get Jelly Bean, though Acer slaps a little customization of its own on there, such as its circular launcher system. Overall, it’s reasonably thin and light – 0.86 pounds and under a half-inch thick – and Acer says battery life is up to 7.5hrs.

The Acer Iconia A110 will go on sale in the US and Canada come October 30, where it will be priced at $229.99. Given both Google and B&N’s models are thirty bucks cheaper, it may well struggle.