A few months ago, the rumors started that US carrier Verizon was looking at launching a subscription-based mobile TV service, to go with the trend of video on demand going more mobile. Sources are now saying that they will indeed be launching a mobile video service soon but it will be a scaled-down version of what they were initially envisioning this project, called Go90, to be. The service will feature content from media partners like AOL, Dreamworks Animation, Vice Media, and Viacom among others.
Originally, what Verizon was planning was to have programming from major broadcast networks like ABC, CBS, Fox, and NBC, but for one reason or another, they decided to just pare it down into content that would appeal to a younger set, specifically teens and young adults. So if that’s their target audience, the content would have to be shorter, more viral, and easily shareable on social media.
The content available on Go90 will probably not be entire TV shows or movies, but rather content that will easily be consumed and then interesting enough to be shared. There will also be ads in between to probably give advertisers the space as well to push their content. One of the reasons why Verizon reportedly bought AOL earlier this year is not just for its content but also to use their programmatic-advertising technology.
There isn’t word yet as to how much the Go90 will cost and when exactly will the service be available. It is still reportedly in the testing stage, so nothing is confirmed yet, but the source says this will be launched really soon.
VIA: Bloomberg
