For now this is just a rumor but it does kind of make sense. The HTC EVO 4G is rumored to be priced at $199 on contract from Sprint. This price puts the EVO on the same ground as the Incredible and other smart phones that has been recently released.
Darrin Morton from ozcarguide claims a Best Buy representative gave him this information. He apparently went to a Best Buy outlet and asked if they had information on the EVO and that is what they told him. None of this is confirmed by anyone who has real knowledge of the device nor did he get any ninja screenshots of official documents. This does seem like the perfect price point though.
Even if this is untrue, Sprint needs to stick to this price point. This phone is supposed to be the handset that keeps them afloat. Most people don’t really want to spend over that amount for any phone. Cell phones have gotten so powerful and cheap that the $199 is the sweet spot most carriers aim to hit. If this device is $299, there will be a lot of people that will pass on it even though it does have the best specs and features of any phone to date.