Just when we’ve despaired that Samsung would never come out with an ad that will not disparage its competitors (and when we say competitor, of course we mean Apple), the OEM surprises us with a hilarious, if a bit long, video. The almost 4 1/2 minute video is a refreshing ad for the Galaxy Note 4 that banks on sense of humor rather than just poking fun at Apple products and hopefully heralds the dawn of a new kind of campaign for its smartphones and tablets. Well, at least when it comes to advertising.
“Despite being Note-orious for its large display, the Galaxy Note 4 is so much more. It’s Note just a phone – it’s a conversation starter,” thus reads the description of the video on its YouTube channel. Based on that and on the ad’s title, “Note Pun intended,” then you have an idea what the video is about. Two guys try to outdo each other by coming up with Note-related puns during conversations with each other, ordering in bars and coffee shops, and even picking up women. “Note in my house” “Pi”note” noir”, “I’m note pregnote,” are just some of the ways they inject the word in different situations, even involving the girlfriend/wife of one of the characters.
Aside from the non-bashing of any competitor, what also makes this ad stand out is that it doesn’t even mention or highlight the features of the Galaxy Note 4. The different situations they are in show some functions of the phablet, but it doesn’t hard sell them to viewers. It may even have a bigger impact than having to outline and stress what the newest gadget from Samsung can do, as it will entice the viewers to buy or consider buying the Note 4 when it is shown in actual real-life situations.
Samsung is known for having one of the biggest advertising budget among the OEMs. But it has been facing criticism lately for flagging a dead horse situation as their ads keep bashing Apple products like the new iPhone 6. People were getting tired (and annoyed) with this tactic, and this new fun and pun-filled ad will restore some faith in Samsung. Now let’s see if Apple takes note (oh wait, isn’t that how you do it?)
https://www.youtube.com/watch?v=cxpTFT7XxN4
It’s note funny….
You found this funny? Duh!!
Ads were the only thing where Samsung really excelled at. They have now lost that as well.
Kinda funny, but too long.
Loved it…….very funny!