Samsung to convince you to buy the Galaxy S6 edge in 60 seconds

Can you tell people what are your product’s best selling points in just 60 seconds to convince them to buy it? Well, apparently, with the ever shortening attention span of people, that’s what you’ll get to keep their attention. Samsung released another promotional video, this time briefly talking about the features of their Galaxy S6 edge. Rumors of poor sales despite great reviews have been plaguing the OEM, and so it’s time to bring out more marketing “big guns”.

True to its title, S6 in 60, the video keeps to to the specified time, while hopefully managing to give enough reasons for people to buy the smartphone by showing off its features. Of course, the first thing they’ll highlight is how the smartphone looks like, with its metal and glass construction, leading to the fact that it is the first smartphone in the world to have a dual curve display. Because of thsi design, users will be able to enjoy such features as assigning a color to your most used contacts and seeing your edge light up when one of them calls. You can also use the night clock and information stream on the edge display, so you won’t have to pick up the phone during the night or during busy times.

The camera also gets a shout-out for a few seconds, highlighting the 16MP main camera and the 5MP front facing one which can give you “well-lit, high definition, wide angled selfies”. The fast charging capabilities of the S6 edge is also given a few seconds of attention. Whether it’s the wired charging or the wireless charging pad option, it promises to give you faster time to juice up.

Depending on who you ask, either Samsung sales for their new flagships are “spectacular” or “rocky”. But either way, the OEM definitely wants to do well and are pushing their products with all these videos and campaigns. Let’s see whether they will have even more traction as the days and weeks go by.