China is a tough market to crack for some tech brands but it is something that they need to do given that it has the world’s largest population and the digital market is continually growing there. What Samsung Pay has done in order to get a foothold in the mobile payment market is to team up with the country’s largest online payments platform, Alipay. This is a smart move given that Apple Pay, which opened up earlier than them, is probably going into a partnership themselves with their strongest rival in the market.
Alipay’s 450 million active registered users can now link their account to Samsung Pay, if they have a Samsung device that supports the mobile payment gateway. After you have registered Alipay into your Samsung Pay (so many pays going on here), you can start paying for your offline purchases at stores, restaurants, services where Alipay is accepted. Hold up your smartphone to the scanner and choose the Alipay QR code, scan it, and voila, payment made.
It’s actually a wise move for Samsung to enter into this partnership with Alibaba’s online payment system, given how huge their online and offline market is in China. Samsung Pay has its work cut out for it, given the limitations in devices that support the mobile payment gateway, and how there is a huge iPhone market in the country, not to mention Google’s own Android Pay which of course has more devices that support it.
In China, the only Samsung devices that have Samsung Pay are the Samsung Galaxy S7, Galaxy S7 edge, Galaxy S6 edge+, Galaxy Note5, Galaxy A5(2016), Galaxy A7(2016), Galaxy A9(2016) and Galaxy A9 Pro. But the Korean OEM has said that there are opportunities to add more models in the future.
SOURCE: Samsung
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