Samsung has finally launched the Galaxy S6 and Galaxy S6 edge and by now, you’re probably convinced that the two flagship phones, or either of the two, can be a great choice for your next Android phone. The South Korean tech giant has officially launched its marketing campaign for the two called as “Next is Now” which will be released globally. One of the first material we’re treated to is a TV ad entitled “Anticipation”.
Directed by the great Mark Romanek, the TV ad shows us several scenes of anticipation: that first stage performance, a roller drop, a birthday surprise, or a jump on the lake. Samsung wants us to understand anticipation and get your adrenalin pumping. This campaign will be launched all over the world and can be “anticipated” to be featured in several media outfits from television to digital to retail to experiential among others.
https://www.youtube.com/watch?v=gD26Vs7VRK8
The Next is Now campaign seeks to market the Galaxy S6 and S6 edge. Samsung is also anticipating for S6 edge demand to exceed availability. In fact, the company is now having a hard time keeping up with demand for the Galaxy S6.
As one of Samsung’s biggest launches in past years, there will be numerous marketing materials that will be distributed around the globe. The first video shows us different suspenseful experiences–moments of anticipation–that people usually experience. British artist Rita Ora is even featured in the video, recording her last track “New York Raining” in a studio.
What Samsung wants to say is: having a Samsung Galaxy S6 or S6 edge is like holding the future in your hands. It’s like anticipating for that special moment where you are unsure of but is exciting, mind-blowing, and definitely satisfying. As part of the Next is Now marketing campaign, Samsung has published several videos on YouTube already. Watch the other videos below:
Edge Design – Samsung Galaxy S6 edge Official TVC
https://www.youtube.com/watch?v=UqtUPOQ2qQo
Camera – Samsung Galaxy S6 Official TVC
https://www.youtube.com/watch?v=LsGXZKjOJBw
Fast Charging – Samsung Galaxy S6 Official TVC
https://www.youtube.com/watch?v=ulmAjj0vJVE
Wireless Charging – Samsung Galaxy S6 Official TVC
https://www.youtube.com/watch?v=2O-2_wu0hJ0
SOURCE: Samsung Tomorrow
