If you are not a sports fan, specifically a football fan, then the name FC Barcelona will mean nothing to you. But it is one of the most popular clubs in the world, the current Spanish league title holders and the Champions League winners for 2014-15, not to mention, they have arguably the best player in the world now, Leo Messi. Oppo signed a 3-year partnership with the club and now the first product out of this tie-up has been announced, and it is a special edition of the R7 Plus.
Called the “Smartphone of Champions”, the R7 Plus FC Barcelona Edition is something fans of the club will drool over. It of course has the club’s logo on the device, a themed-wallpaper, a protective case, and other stuff in the “fan kit”. Eventually, this partnership will also lead to a fan giveaway for 20 countries where Oppo is located and a charity auction of the special R7 Plus devices signed by the club’s players, including Messi, Andres Iniesta and Danny Alves. The proceeds for the auction will all go to the FC Barcelona Foundation.
When it comes to the specs, the R7 Plus FC Barcelona Edition remains the same as the original. Its features are actually meant to be used to capture sporting events moments, like its laser focus tech that captures the focal point within 0.3 seconds, its RGBW sensor for low-light conditions, and anti-shake image stabilization. It also has 3GB of RAM and 32GB of internal storage, along with a 2.5D curved screen.
There will only be 5,000 “Smartphone of Champions” units and it will cost $549 each. It will be available at the Oppostyle.com and in some of the overseas markets of the brand. They are aiming to be a top-three brand in Southeast Asia, and having this three-year partnership with a club with a huge following in the region is a good step. Up next will be other products as well as events and fan activities.
SOURCE: Oppo
