They say a person’s average attention span nowadays is just 8 seconds. And when it comes to gadgets, apparently T-Mobile thinks it’s 3 smartphones a year. The new JUMP On Demand plan being offered by the un-carrier allows users to trade-in their devices up to 3x a year, and without even paying a monthly fee. Sounds too good to be true right? Apparently, their flamboyant CEO John Legere doesn’t think so and will even convince you, with NSFW language to boot, that it is true indeed.
T-Mobile’s previous JUMP plan actually allowed you to swap phones within your contract without paying a major fee. Well, except that $10 a month charge, which if you’re not really into changing gadgets often, will be too much of an additional charge. But now, the upgraded JUMP On Demand plan will not require you to pay anything more, just turn in your now unwanted phone and get another one to suit your taste or needs.
What’s in it for T-Mobile? Well, at least now they get older, used devices which they can then resell as replacement or refurbished units. And if you think people won’t go for that sort of thing, well, for a reduced price, some would still probably do so. And even when you’ve turned in that older device, you will still pay the new fees that come with your newer chosen smartphone, and so it’s a win-win for everyone.
Of course not all smartphones will be part of the JUMP On Demand program. To view the full list, click on the source link below. Oh, and as for that NSFW (because of language of course) video, here you go.
VIA: SlashGear
SOURCE: T-Mobile</a
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