Motorola has officially unveiled the Moto E. This particular model may be arriving as a follow up to the Moto X and Moto G, however Motorola seems intent on offering an even more affordable smartphone option. To that point, Motorola has said they “believe it’s time the feature phone era came to an end and that quality smartphones are made accessible and affordable for all.”
The Moto E was unveiled with the tagline of; Made to Last. Priced for All. In regards to pricing — the Moto E is going to be selling for $129. And just to clarify, that is a contract free price point. Motorola will have the Moto E available in more than 40 countries and with more than 80 carrier partners. The rollout will take place over the next few weeks.
The specs begin with a 4.3-inch (256 ppi) display and Qualcomm Snapdragon 200 processor. Other highlights include 1GB of RAM, 4GB of internal storage, a microSD memory card slot, 1980 mAh battery and 5MP rear-facing camera. Those considering a purchase can also expect to find Corning Gorilla Glass to protect the display as well as a water-resistant splash guard to protect the phone itself.
Similar to the Moto G, the Moto E will be able to make use of the Motorola Shells. These are the interchangeable back covers and Motorola has said they will allow for more than 20 color and design combinations. Another important aspect of the Moto E is the software. The handset will be launching with Android 4.4.2 Kit Kat, and Motorola is offering at least one “guaranteed upgrade.”
SOURCE: Motorola
I feel like Moto keeps taking steps back to appeal to a broader audience. I can understand the business sense behind that, but unless they set up a real marketing campaign for it I don’t see it doing any better than their other phones. And even then will mainstream consumers even consider such phones with reduced funct. when everybody’s eyes are always focused on the latest and greatest in the mobile industry?
Yes. Some people can’t afford the greatest even if they want it the most. Other people truly only care about getting something that fits their needs at the right price.
Moto E scratch and water resistant (Y)