Millennial Media has announced that it has updated its SDK for developers on the Android platform. The new SDK offers some new features that will allow developers to add some new features to the advertisements and content they develop for Android devices
The new SDK lets the Android dev add new features like improved static interstitials, video interstitials, updated overlays, enhanced JavaScript capability, and allows the advertiser to tailor the ad more appropriately. The updated SDK also allows the users to star engaged in the ad without having to leave the application.
The new update is the fourth SDK release in less than six months for the company. As much as most mobile users loathe ads, perhaps these new features will make them easier to live with from a user standpoint.
