LG Phoenix and Prepay Thrive available thru AT&T

The world’s first prepay smartphone is being introduced by AT&T and LG. The LG Thrive is the pre-pay version of the LG Phoenix, and both will be available at AT&T stores. The Thrive, which will cost $179.99, will give GoPhone customers the ability to have internet data along with prepaid calling minutes without the requirement of a long term commitment. Data packages for the Thrive will cost at $25 for 500 MB, with each additional 10MB costing $5, an improvement from the original $4.00 per megabyte plan. Users can also get a slimmer $15 per 100MB plan, which has been cut $4.

“We are excited to add LG Thrive™, the first smartphone for GoPhone, to AT&T’s growing Android portfolio,” said Judy Cavalieri, vice president, Voice and Prepaid Products, AT&T Mobility and Consumer Markets. “Thrive brings more choice and more value to our GoPhone customers by delivering the benefits of a smartphone, balanced with functionality and affordability.”

Users can also choose a pay per use plan, costing .01 per 5kb. The plan also includes unlimited WiFi usage at AT&T hotspots all around the country. Users who like the design of the Thrive but don’t want a pay as you go deal, can also pick up the LG Phoenix. It’s essentially the same phone but also offers Mobile Hotspot and tethering as part of it’s two year contract for $49.99.

Both the LG Thrive and LG Phoenix run Android 2.2 (Froyo) and have a 600 Mhz processor with a 3.2″ full touch color display with a resolution of 320×480. Both also sport 160MB of RAM and can take microSD cards up to 32GB for storage. The camera isn’t much, a 3.2MP autofocus model, but it’s better than nothing. Other features include stereo bluetooth support, HSDPA 3G, GPS, and both are world capable thru Quad-band GSM / Tri-band 3G. Look for both to hit AT&T stores April 17th.

AT&T and LG Launch First Smartphone for GoPhone

LG Thrive™ and its post-paid version, LG Phoenix™ available on April 17 from LG Mobile Phones. Both Android 2.2 Devices Available In AT&T Stores Nationwide

Dallas, Texas, April 12, 2011

Key Facts
* AT&T* will begin selling LG Thrive™ and LG Phoenix™ on April 17.
* LG Thrive™ is AT&T’s first prepaid smartphone. GoPhone customers can choose from new data packages with no long-term commitment required.

* Both smartphones will be available for purchase nationwide at AT&T company-owned retail stores and in select national retail locations.

* Both feature a 3.2 inch color full-touch display, Android™ 2.2 platform, Exchange email support, unlimited Wi-Fi usage on the entire national AT&T Wi-Fi Hot Spot network and a 3.2-megapixel camera.

Android Portfolio

AT&T is a pioneer in smartphones and devices, and expects to widen its portfolio in 2011. In January, AT&T committed to a robust Android portfolio, including more than 12 new Android devices this year. Delivering users on-the-go access to the growing Android Market™, LG Thrive™ will be the first Android smartphone available for GoPhone customers.

LG Thrive™ Data Packages and Voice Plans

In addition to providing access to applications and contacts, AT&T is introducing a new prepaid data package with the LG Thrive, offering 500 MB of data for $25. Each of the following options are available to customers who choose the Smartphone $0.10/min Plan or Smartphone $2/day Unlimited Talk and Text Plan. Prepaid customers who choose a smartphone like the LG Thrive must choose a data package in order to use data services.

• NEW: $25 FOR 500MB

• $5 for 10MB (previously $4.99 for 1MB)

• $15 for 100MB (previously $19.99)

The above data packages include unlimited Wi-Fi usage at thousands of AT&T Wi-Fi hotspots from your smartphone.

AT&T is also adding value to data pay-per-use pricing for non-smartphone customers with five times the data for the same price. The new pricing is $0.01 per 5kb (previously $0.01 per kb).

LG Thrive ™ and LG Phoenix™

LG Thrive™ boasts the latest Android features, including robust HTML browsing, integrated synching of Google ™ account features, Facebook® and Twitter apps for social networking, flexible personalization with up to seven customizable home screens, and unlimited Wi-Fi usage at thousands of AT&T Wi-Fi hotspots nationwide, included as part of the smartphone data plan required with either device.** LG Phoenix™ offers similar features to its prepaid counterpart as well as Mobile Hotspot and data tethering support which allows the sharing of the phone’s mobile broadband connection with other devices.***

Key Specifications

* Android 2.2 platform
* HSDPA 7.2 3G data speeds
* 600MHz application processor
* 3.2” 320 x 480 262k color full-touch display
* Wi-Fi/aGPS capable
* 160MB User Memory w/ microSD storage (up to 32GB)
* 2GB microSD card installed
* 3.2MP Auto-focus camera
* Stereo Bluetooth
* Quad-band GSM / Tri-band 3G (world capable)
* 1500 mAh long-life battery
* Text/Picture and Video Messaging support
* POP3/IMAP/Gmail/EAS email support

Price and Availability****

On April 17, AT&T will begin selling LG Thrive™, in silver for $179.99. To use data services on the Thrive™, a GoPhone smartphone plan and data package are required.

The LG Phoenix™ will be available on the same day in dark blue for $49.99 and requires a two-year agreement.

Both devices will be sold in company-owned retail stores and in select national retail locations.

Learn more about the LG Thrive™ and LG Phoenix™ at www.att.com/mobilephones-news.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

** Restrictions apply. See www.attwifi.com for details and locations.

*** Mobile Hotspots and Tethering require a DataPro 4 GB Plan. Devices connected to your Mobile Hotspot or by tethering use data from your DataPro 4 GB Plan. An overage rate of $10 per each 1 GB provided, applies if you exceed the included monthly data allowance. Performance may vary depending on the number of devices connected and other factors. If you do not use a password, others will be able to use your Mobile Hotspot connection. For more details on Data Plans, go to att.com/dataplans.

**** Prices may vary at independent retailers.

LG Phoenix: Limited time only. Qualified customers only. Subscriber must live & have a mailing addr. within AT&T’s owned wireless network coverage area. Requires two year contract and new activation, and an eligible voice plan and eligible smartphone data plan starting at $15 a month. $36 activation fee. Early Termination Fee: Up to $325. Sales tax calculated based on price of unactivated equipment.

Mobile Broadband Coverage not available in all areas.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 80,000 people working in 115 operations including 84 subsidiaries around the world. With 2010 global sales of 55.8 trillion Korean won (USD 48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning and Energy Solution. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner of Formula 1™ and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com

About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lgmobilephones.com.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.

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