With the millions of apps out there in the Google Play Store, discoverability is always a key issue for developers an app makers. Google has been experimenting with various ways to help promote and push app downloads, whether for free or paid apps. They have to find the fine balance between getting these apps discovered and also not annoying users. One of the things that they seem to be playing around with is putting videos promoting selected apps on the main page of the Google Play Store.
Not everyone sees these videos for now, so it looks like it’s still in the experimental stages. But some users have reported seeing app videos in the main page layout, which you cannot avoid seeing if you’re browsing through the Google Play Store. It’s mixed in with the thumbnail apps on the main page and has a “Check out this video” before it to differentiate it from the categorized apps you normally see. It also promotes both free and paid apps.
One of the recent tweaks that Google has also brought to the Play Store is that you can now thumbs up an app or game if you want to give it a positive review. And as we all know, giving a good rating to an app also increases its discoverability as well. The thumbs up option is a good way for those who are too lazy to write a review to at least still contribute something to the app, especially if it’s a free one.
Now we don’t know if the videos mixed in with the app categories in the main page will be a permanent thing, but as always, let’s adapt a wait and see attitude before we start complaining to death.
VIA: Android Police
