The first ever TVC for the newly announced Samsung Galaxy Note 5 has arrived, and based on what they’re showing off in this video, the S-Pen really is the crowning glory of their latest phablet. The ad doesn’t have any bells and whistles yet, meaning there isn’t any attempt to be funny nor is it a high-concept video. it’s simply a showcase of what you can do now that the S-Pen has been made more powerful and usable.

The ad is shown to the beat of a percussion-heavy soundtrack, reminiscent of those acapella drum bands and through quick cut edits, shows glimpses of the various things you can actually do now with the Note 5 and its S-Pen of course. The pen itself is shown as a baton and is shown “cutting” an image from a video and then sending the pic as a message. There is also the woman making an image board of things she wants (needs) to buy. Then there’s the artist making graffiti graphics on a picture of himself.

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s-pen-note-5

Another thing the video highlights is the easier way you can handle the S-Pen with its clickable end for easy ejection. No matter scratching your nails just to get the pen out, but hello, probably-easy-to-get-broken springs on your phone. What the ad didn’t showcase though is probably one of the coolest features of the S-Pen on the Note 5, which is the fact that you can scribble your notes on the screen, even when the device is locked. But maybe that’s for another TVC.

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The Samsung Galaxy Note 5, together with the other new phablet, the Galaxy 6 edge Plus, is now available for pre-order. But the devices will actually officially be launched by August 21, with prices varying per carrier, but it’s around $739.99 off-contract for the 32GB and $839.99 for the 64GB variant. (Price based on AT&T pricing)

https://www.youtube.com/watch?v=nAhfyRCULng

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