First it was video sharing apps. Then it became ephemeral video sharing. Now, it looks like collaborative video creation and sharing will be the name of the social media video game. Facebook has released the newest app from their Creative Labs. It’s called Riff and its main purpose in life is to get you and your friends to collaborate on interesting and fun videos and then share them with the world.

A few years ago you would need video editing software and for your friends to email or message you their videos, then a few more hours (or even days) for you to stitch them together. But now, you can do all that in just a few minutes (maybe even seconds) with collaborative video apps. Riff makes it even easier as it is connected to your Facebook account so no need to convince other people to join a new social network. It’s also pretty easy to use so that birthday greeting or funny video or viral clip that you’ve always wanted to do is just a few clicks away.

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Start a video that you’ve thought of, put a catchy title that can also serve as the instructions for your friends, and then post them on Riff. Your friends will be able to see it and then add their own take on the topic, and then their friends will also be able to see and add, and so on and so forth. It’s like an elaborate but fun video message chain (but without the threats that you will get bad luck if you don’t do it). You can also look at what other people are doing, and then add your own clip to theirs.

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The folks over at Riff will also be posting some nifty videos which might just inspire and/or challenge you. You can download Riff from the Google Play Store for free.

SOURCE: Facebook

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