If you’re one of those people who can’t stand the auto-play (although thankfully muted) video ads on your Facebook timeline, you might want to brace yourself and consider yourself warned. The social media giant will be opening up the tech that they use to other apps, or rather publishers who are using the Menlo Park Audience Network for their own in-app adds. Monetizing apps is the probably key to survival for tech start-ups, and this is one way to get sustaining income.
According to Facebook, those who use the Audience Network for its native ads have actually experienced a 7x spike in performance, rather on relying the traditional display banner ads. By using the network, they can actually put auto-playing ads on their apps and programs, as well as multi-image Carousel ads that are related to the product that you’re viewing. This is why you sometimes get stuck in a bottomless pit when going through your timeline, because you sometimes see something in the carousel that you just have to click.
It is indeed good news for publishers, because according to Product Marketing Manager Brett Vogel, it is something they have been requesting for a long time now. Ever since Facebook opened up its ad network to other apps that are also using their Facebook log in to access other apps, they have monetized and helped apps monetize as well from these networks.
Now what this will mean to ordinary consumers, time will tell. Right now, despite some complaints about seeing all those auto-play videos on their timeline, there hasn’t been much backlash, as compared to the banner ads and pop up ads, which people found really annoying. Let’s see what will happen when this type of advertising becomes prevalent on other apps.
VIA: Tech Crunch
