It sometimes is a hard life for developers out there, as it is not that lucrative of a job to be putting out apps, especially if you’re dependent on how many people will download and pay for in-app purchases. That’s why when Apple announced that it was moving from a 70/30 revenue split to an 85/15 profit sharing (well, if a user subscribes for 12 months to your app), then this was a big deal. Now rumors are that Google will also be doing something similar for developers.
According to sources, developers that publish Android apps on the Google Play Store will also soon be able to take home 85% of the revenue instead of the standard 70%. But it gets better for those who are on this side of the digital platform. Unlike Apple, which will require you to have the user subscribe for 12 months before you get your 85%, with Android, the updated split is available right away.
In fact, Google has already been testing this new profit sharing with some of the entertainment companies that have their apps up for Android users. This has been their way of getting video services to put up their Play subscriptions with their TV streaming services like Chromecast (or now simply Cast). And if they are considering making it a standard, then it must mean their pilot program was a success.
No news yet on when Google will make it official and rollout the new pricing plan for developers. But this seems to be part of their plan to push developers into investing more in Android or as much as they’re doing with Apple.
VIA: ReCode
