Oath, a subsidiary of Verizon Communications, has recently made an important agreement with one of the biggest brands in the world today. Oath has signed a deal with Samsung that will allow the former to bring some apps to Samsung phones. We’re talking about the future of Oath’s Newsroom, Yahoo Finance, Yahoo Sports, and Go90 video apps being installed on millions of Galaxy S9 units. It will be released first in the United States through Verizon and with a global rollout happening eventually.
All four apps will be pre-installed on all Verizon Samsung Galaxy S9 and S9+ phones (read: more bloatware). Oath simply wants to market the apps more and bring ads and content to a bigger audience. This effort targets those TV viewers who now prefer watching shows on their smartphones and tablets. Oath is taking advantage of the fact that viewers now prefer their mobile devices over their television sets and cable subscriptions. By 2020, their number will rise to 196.4 million. It will be an 8 percent jump in four years.
Oath and Samsung’s partnership will also bring advertisements to the phones. They will be native ads, blending in with the content that shows up on the screen. The ad revenue will then be shared between Oath and Samsung.
VIA: Reuters
