ZTE may not be the top Chinese OEM in the mobile industry today but it’s probably one of the more popular brands. It’s certainly one of the biggest in the United States with ZTE USA as the No. 2 in prepaid phones. It is considered the second biggest manufacturer of networking gear and the second largest in the world as per IDC data. It will only continue to grow especially that it’s already planning to open 23 flagship stores.
Twenty stores will be opening in several cities in China and the remaining three will be opened in Mexico, Russia, and Germany.
ZTE’s target sales for this year has increased from last year’s 56 million units of smartphones. This 2016, the company is hoping to sell 70 million phones. CEO Zeng said that these flagship stores will help “lift brand awareness while spurring sales in the areas we value the most”. Numbers may be far from the what Apple and Samsung currently have but ZTE is moving up. It may not reach Huawei yet but it’s definitely getting there.
This move is to obviously bring in more sales in the mobile and consumer devices category. ZTE CEO Adam Zeng shared the good news. This is not an unusual strategy but is actually similar to what Apple has been doing—opening stores in iconic locations all over the world. Apple has been successful selling more iPhones, iPads, and Mac computers every where a new store is opened. ZTE wants to copy and is hopeful that they will be able to sell millions.
VIA: Bloomberg
