The newest member of the Fitbit family was announced and unveiled at the CES 2016 early this year, but now, finally, you can actually buy it at your favorite online and retail store. The Fitbit Blaze looks like a fashionable smartwatch yet its functionality is more for fitness and activity tracking but with the bonus of notifications and connectivity as well. It received 18 awards at CES and is considered the best-seller in Amazon’s Smart Watches category, and that was for pre-orders only.

Now, you will be able to experience for yourself why some are saying this is the fitness tracker to beat this year (and we’re barely 3 months in this year). It has several features that will “push your fitness further”, like new on-screen workouts courtesy of FitStar, PurePulse heart rate tracking, SmartTrack automatic exercise recognition, and of course Connected GPS. Whether you’re running, biking, walking, etc, all the features of the Fitbit Blaze aims to help you achieve your fitness goals.

In terms of style, it has a slim design but with a color touchscreen that will help you see things more clearly than just a fitness band. You can also interchange the bands and frames, as well as your clock faces, with its modular design. Fitbit Blaze will come with a black, blue, or plum classic fitness band, but there are many accessories available should you wish to change as often as you want.

The Fitbit Blaze will be sold for $199.95 and will be available at selected online and retail stores starting March 1.

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