Google has been developing several ads over the past few months centering around their campaign, “Be together. Not the same,” highlighting the variety that users enjoy when using the Android platform. The ads have been hit and miss, although they all have driven the point of how they want people to view Android as compared to its competitors, specifically iOS. The latest one is simple enough but still not subtle, but if you like classical music, then you might enjoy the one minute ad.
The ad is called Android: Monotune. To emphasize their point that variety is better, they took apart a piano and reengineered it so that it would only play one note and that is Middle C. An unknown (but awesome) pianist starts to play an energetic and considerably difficult piece, first on one piano that has all the regular keys. Then he moves on to the reengineered one and he plays the same tune, still with the same gusto and energy, but of course, it sounds weird because it’s just playing one note.
The next part shows the pianist going back and forth between the two pianos, unsubtly emphasizing that Piano 1 sound awesome and Piano 2 sounds kinda boring. Now it’s up to you to decide which of their competitors represents the monotonous Piano 2 (cough, iPhone?). But as we said, if you like music, then you’ll still watch or listen to the short ad regardless of whether you agree with Android or not.
And Google seems to really want you to watch Monotune, as evidenced by one tweet after the other, starting with teasers before the ad was released, just with the letters ccccccc over and over again. Until of course, finally the ad was released, and then the jokes like “All “c” and no “abdefghijklmnopqrstuvwxyz” makes this a dull tweet.” So yeah, you probably finally clicked. What did you think of it?
SOURCE: @Android
