When T-Mobile introduced what they call one of their most Un-carrier movies, the Music Freedom revolution seemed to good to be true. It allowed the un-carrier’s subscribers to listen to unlimited music streaming without worrying if it’s eating into their precious data allocation. But over time, people are starting to believe the hype. Now they have added 11 more music streaming services, including Dash Radio, StreamOn, and TuneIn Premium, bringing the total to 44 services all in all.
The Music Freedom concept started out just last year, and the insight behind it is that mobile users have their data eaten up mostly because they were streaming a lot of music. And so why not separate this from the other apps and sites so that they will be able to maximize their carrier’s connectivity. So T-Mobile started letting their Simple Choice customers stream all these music without additional charges and without including them in the data count. This has become a hit with the music-loving public of course, and the un-carrier claims that this has been a major draw for customers to switch to them from other carriers.
When they first launched last year, they got the biggest names in music streaming to join, including Spotify, Apple Music, Pandora, iHeartRadio, Google Play Music, etc. Now they’re adding 11 more to the roster, including Dash Radio which has old-school DJ-driven radio programs, KCRW which plays NPR news and other “informed public affairs” programs, and TuneInPremium which has a lot of the live sports events like NFL, MLB, Barclays Premiere League, and 8 other varied music and news streaming channels.
T-Mobile reports that customers are streaming 196 million songs every day and it is up 311% from the time they started. They even used erstwhile rival AT&T and said that if their customers streamed that much music, they would be spending $2.2 billion a year, excluding data overage penalties. The un-carrier is also opening up its doors to any lawful music streaming service and they can join Music Freedom for free through the open submission process.
SOURCE: T-Mobile
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