According to Google, more than 80% of the billions of videos watched on YouTube are outside the US. So this means that not all of these viewers are necessarily English speakers or would look for videos that are global in scale. Sometimes, you just want to view something made by local people, or something that would only appeal to someone from your culture. But it’s easy to get lost in all those options on the video sharing site. So local versions of YouTube are extremely important.
YouTube has announced that 7 more countries will be having their own local versions, namely the Adriatics, Baltics, Bulgaria, Georgia, Azerbaijan, Kazakhstan and Belarus. This brings to 85 the total number of localized YouTube channels. This also means that viewers in each of those countries would have access to both the global content or what everyone else sees, and at the same time, see more local creators and content on their YT timeline. Each country has their own set of bloggers and YouTube superstars and now it’s easier to have access to them.
It also means that local creators will also get the chance to become partners with YT and be able to monetize on their popularity. They will be able to access tools and resources that can help them produce better videos and manage their channels better,. YouTube Creator Academy is there to teach them the basics while the Creator Community lets them touch base with other creators so they can learn from each other and then collaborate together.
The local version of their YouTube can be accessed through the same country codes as their localized Google. So you get youtube.by, youtube.bg, youtube.kz, etc.
SOURCE: YouTube
