Samsung is really going all-out to market and promote its latest flagship, the Galaxy S6. Their newest publicity campaign spans three countries and involves three very different kinds of personalities who will be showcasing the smartphone’s best features in a live demo involving their respective fields of expertise. The events will also be live-streamed, giving users everywhere the first-hand digital experience of the Next Is Now campaign, and maybe even convincing people to actually purchase the device.
The first event just recently finished in Dubai (more on that later) last May 4 and featured Swiss pilot Yves “Jetman” Rossy, who is probably most famous for inventing an actual individual jet pack, which can actually fly using carbon-fiber wings. Next up will be an event in Barcelona on May 11 with renowned visual artist Marco Brambilia, whose elaborate reconextualizations has made him one of the most sought-after video collage and illustration artists of this time. The last event will be on May 18 in Shenzhen where daredevil photographer Daniel Lau, who is famous for taking “selfies” in daring locations, will probably involve the Galaxy S6 in some kind of photography stunt.
The event that kicked off this particular campaign involved the Galaxy S6 in a “race” against Rossy, who flew a 40km route, trying to cross the finish line before the smartphone finished ten minutes of charging, which will supposedly deliver four hours of usage. Viewers could even watch the race, where Rossy of course used his jet pack, through different camera views.
https://www.youtube.com/watch?v=_K8J9DvyO3g
The other two events and demonstrations will also seek to see this influencers as they push the boundaries of their respective fields and use technology from gadgets like the Galaxy S6 to show new ways of storytelling. You’ll be able to watch these events on said dates on samsung.com/galaxy.
SOURCE: Samsung
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