One of the best things that have come up with the rise of the apps is that digital education, and education in general, has become more fun for a whole new generation of digital natives. Google recognizes that there are developers out there that are focused on creating apps that will cater to children and families and they want to give them tools to inspire them more and to help market them as well.
Designed for Families is a program that will designate certain apps as family-friendly, if they meet the prescribed criteria. They will be able to participate in future “family-focused experiences” that Google Play is coming up with. This will also allow parents to easily search for apps that are age-appropriate for their children and also make more informed choices when looking at which should be installed in their kids’ Android devices. Developers will have to submit their app for review and see if they meet the Designed for Families program requirements.
There is a whole page that lists in details what are these criteria/requirement. It includes the fact that the app has to be rated ESRB Everyone or Everyone 10+ or any equivalent rating. It also involves details as to the display ads in the apps, that the ad’s content itself should meet the Designed for Families ad standards and that it should be consistent with the app’s rating. It is also indicated that the apps for children should not require them to sign in using Google+ or Google Play game services.
The policy guidelines and practices for Android developers in general have to be reviewed carefully as well, especially since targeting children and families involve certain legalities as well. Google also emphasized that they have the right to reject and even remove any app that will be deemed inappropriate under the Designed for Families program.
SOURCE: Android Developers
