The battle of the music streaming services just got even more interesting (and no, we’re not talking about Jay Z’s Tidal) with the arrival of another new challenger to the throne. Rithm has been in beta for some time now, but finally they’re ready to take on the world, with a price tag that might attract those hold-outs for a paying service and a built-in messaging service that encourages sharing music with your friends.
The secret to attracting new users or to convince music lovers to abandon their current one or add another option to their mobile devices is a great interface, an extensive library, and a relatively cheaper price. So far from what we’ve seen, Rithm has a fighting chance (apart from its slightly bothersome name, which might irk spelling nazis). They have partnered with major music labels like Universal, Sony, Warner Brothers and even some indie label aggregating services like The Orchard and Merlin. They will even be bringing in later on Artist Shops where users can buy and share emojis and stickers, based on musicians like Steve Aoki, Migos, Zeds Dead, and The Chainsmokers.
In terms of user interface, it seems easy enough to understand, although it does lack a certain wow factor. But the built-in messaging might attract some people, particularly since it’s easy to share songs with your friends, without really advertising it on other social networks (you don’t want your officemates to know you listen to Ariana Grande non-stop).
But of course the biggest draw would be its price of $3.99 per month, which is better on the wallet than Spotify’s $9.99 and most especially the $19.99 price tag on Jay Z’s TIDAL. Now let’s see if this new music streaming player can actually make a dent in the market. If you want to try it out, you can download the app for free from the Google Play Store.
https://www.youtube.com/watch?v=0Yz4hc3bWoQ?
VIA: The Next Web
