OnePlus said they have tried their best not to be affected by the ongoing instability of the Euro, despite other companies raising their gadget prices to adjust to the volatile market. But as they explained in their press release, their “razor-thin margins” are turning into 0 margins, which is not good for any business. So by March 25, they have no choice but to adjust their prices for the OnePlus One in the markets that are using the currency.
The exchange rate shifts and trends has made it necessary for OnePlus to adjust the pricing structure of their One smartphone and their upcoming new gadgets or devices as well. Aside from the expected OnePlus Two that will be launching in the 2nd or 3rd quarter of this year, Global Director and co-founder of One Plus Carl Pei said that they will be expanding in terms of product category. So that might mean either a smartwatch or fitness tracker or action camera. But whichever it will be, their price structure will be adjusted for the Euro markets.
The 16GB Silk White One will now be priced at €299 which is 30 euros more expensive from its previous price of €269. Meanwhile, the 64GB Sandstone Black will now have a price of €349, which is 50 euros higher than its previous price, €299. The accessories will not be affected and will remain at their current prices.
This new pricing structure will start by March 25. So that means, if you already have the budget and are planning to get the OnePlus One (and if you live in an EU country), better get your smartphone in the next 7 days before they raise the prices officially.
SOURCE: OnePlus
